Whether you're a new or seasoned real estate agent, a direct mail marketing campaign can help you reach your target audience. Real estate direct mail marketing includes postcards, brochures, flyers, catalogs, and other pieces of merchandising material delivered directly to the mailbox. These items can be addressed to individual customers or homes within a neighborhood. Direct mail is less competitive than other marketing channels, and according to the Data and Marketing Association, nearly 90% of mail is opened.
While a real estate direct mail marketing campaign can help you reach a wider audience, it's important to be consistent in your marketing message. A dishonest message can damage your business and reputation. Ensure your messages are honest about your services and current market conditions. Be sure to follow-up on all of your recipients, but avoid being too pushy about it.
While a professional real estate direct mail marketing campaign may not be necessary for a small brokerage or agency, you can still make a good impression on potential clients. You can choose a template for your marketing materials from the Internet or outsource the work to a professional designer. Your marketing materials should contain a call-to-action, branding and photo of the property. Also, include your contact information.
If you're new to direct mail marketing, there are several advantages to doing so. One of the biggest benefits is the local audience that direct mail marketing can provide. Because of this, your marketing materials will stay in the homes of potential clients for several days or even weeks.
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